NoCoa branding

How do you brand a product that tastes exactly like chocolate, but contains no cocoa at all? In 2022, alongside my corporate work for Planet A Foods, I was tasked with creating the identity for their revolutionary flagship product, then named Nocoa (now globally recognized as ChoViva). The Nocoa identity gave Planet A Foods the consumer-facing asset they needed to prove their market potential. This early product branding laid the direct foundation for what has now scaled into an internationally recognized ingredient powering over 120 consumer products worldwide.