Sendwave - No Fees. No Drama.

Project overview

For many in the diaspora, sending money home comes with a familiar sting: transfer fees. High, unexpected, and always frustrating. For this Sendwave campaign featuring Rachid El Ouali and targeting the Moroccan diaspora, we pushed the drama of that moment to its absurd extreme. What if high transfer fees could literally take your breath away? Production: Timis Director: Boubacar Woyo Traore

Project type

Campaign

Year

2025

Role

Art Director

Brand

Sendwave

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