Sendwave - No Fees. No Drama.

Project overview
For many in the diaspora, sending money home comes with a familiar sting: transfer fees. High, unexpected, and always frustrating. For this Sendwave campaign featuring Rachid El Ouali and targeting the Moroccan diaspora, we pushed the drama of that moment to its absurd extreme. What if high transfer fees could literally take your breath away? Production: Timis Director: Boubacar Woyo Traore
Project type
Campaign
Year
2025
Role
Art Director
Brand
Sendwave








