PLANET A FOODS

How do you design a corporate identity for a company rewriting the future of food production? In 2022, I partnered with the founders of Planet A Foods, a pioneering German food-tech startup, to build the foundational B2B brand identity that would carry them from early-stage innovators to global industrial partners. My challenge was to position Planet A Foods not just as a food manufacturer, but as a cutting-edge biotechnology leader. The corporate brand needed to command serious authority among climate investors and massive global food conglomerates, while still feeling accessible, visionary, and deeply rooted in sustainability. By balancing scientific precision with a passion for future-proof food technology, we created a powerful B2B visual narrative. This foundational branding set the stage for their rapid scaling, paving the way for the launch of their flagship cocoa-free ingredient brand, ChoViva, and securing landmark partnerships with industry giants like Nestlé and Barry Callebaut.